Reading is the heart of the Thames Valley, one of the most successful sub regions in Europe. With a population of 812,000 (working age population 545,000) and one of the UK's highest economic activity rates (85%), it is a magnet for inward investment. 60% of all south east inward investment arrives in the area with the vast majority choosing to locate in Reading.

For companies requiring high-end telecom connectivity to power technological developments and web-based applications, Reading town centre is an exceptional location.